Author: Fara Sunderji

Fara Sunderji

Fara assists clients in the development and execution of all types of marketing promotions from sweepstakes and complex contests of skill to charitable raffles, including giveaways on Facebook, Twitter, Instagram and YouTube. She also counsels clients on advertising claim substantiation, endorsements and testimonials.

In addition, Fara has extensive expertise in all stages of the brand management process, including trademark selection, clearance, prosecution, maintenance and enforcement and litigation. She regularly represents clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board and in federal court.
LinkedIn

View Full Bio on Dorsey

Friends, Family and High Blood Pressure – FTC Takes Action Against Undisclosed Family Reviews and Unsubstantiated Claims for Mobile Health App

In previous posts, we’ve discussed the Federal Trade Commission’s significant enforcement efforts focused on two hot button issues: unsubstantiated health marketing claims and deceptive product endorsements.  Once again, both came together in a Complaint and Settlement announced by the agency on December 12, 2016. The continue reading...

More Guidance for Advertisers and Influencers to Navigate Online Reviews and Endorsements

Late last week, the International Consumer Protection and Enforcement Network (“ICPEN”) published three sets of guidelines covering online reviews and endorsements.  Why does this matter? ICPEN is an informal network of consumer protection law enforcement authorities from over 60 jurisdictions, including the US, the UK, continue reading...