Author: Sandra Edelman

Sandy's practice focuses on trademarks and unfair competition, copyright and advertising law, providing clients with a full range of services to help them sell, advertise and promote their products. She has extensive experience in brand name clearance and trademark portfolio management, advertising claims review and counseling on advertising and promotional content in both traditional and social media. LinkedIn

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Going Native? The FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements Provides a Roadmap – Part 1

Last week, the FTC issued its long-awaited Enforcement Policy Statement on Deceptively Formatted Advertisements, often referred to as “native advertising.”  For those unfamiliar with the term, the FTC helpfully explains that “native advertising” is advertising and promotional content designed to be integrated into — and continue reading...