Category: Advertising

Dear Influencers: #FullDisclosure we use Instagram too. Love, The FTC – Warning letters provide guidance to influencers, celebrities and brand owners

Instagram is now home to more than 600 million users, including many popular brands, celebrities, online influencers, famous dogs, regular people and regular dogs (full disclosure this regular dog is mine).  As its popularity has grown, especially with advertisers, regulators are taking a closer look continue reading...

Friends, Family and High Blood Pressure – FTC Takes Action Against Undisclosed Family Reviews and Unsubstantiated Claims for Mobile Health App

In previous posts, we’ve discussed the Federal Trade Commission’s significant enforcement efforts focused on two hot button issues: unsubstantiated health marketing claims and deceptive product endorsements.  Once again, both came together in a Complaint and Settlement announced by the agency on December 12, 2016. The continue reading...