Tagged: Bath & Body Works

13 Feb, 2017

Crossing the Line – Two More NAD Decisions on Unsubstantiated Comparative Line Claims

Comparative advertising can be highly effective in touting the advantages of a company’s products against those of its competitor, but the language used must be carefully crafted and accompanying visual depictions should be examined to determine if they convey an unintended message about the scope continue reading...

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Tagged: Bath & Body Works

Crossing the Line – Two More NAD Decisions on Unsubstantiated Comparative Line Claims

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