Beyoncé Trademark Case Provides Evidentiary Lessons Before the TTAB

Veronica Morales, a wedding/event planner providing services under the trademark BLUE IVY (depicted above), has unsuccessfully challenged a pending application for the mark BLUE IVY CARTER, filed by BGK Trademark Holdings, LLC (Beyoncé Giselle Knowles-Carter). The decision contains some helpful lessons on how to pursue continue reading...