Tagged: superiority claims

9 Jul, 2018

NAD Enters the Spin Zone – Salad Spinner Superiority Claim Found Unsubstantiated

A recent NAD decision about salad spinners illustrates several principles generally applicable to product testing used to substantiate superiority claims: (1) the test conditions need to be relevant to how the product performs in a typical consumer context; (2) the test results must be statistically continue reading...

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Tagged: superiority claims

NAD Enters the Spin Zone – Salad Spinner Superiority Claim Found Unsubstantiated

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